“Not all disasters come in the form of major storms with names and categories,” says Bob Davis, CMO, Atlantis Computing. Understanding the essentials of backup and disaster recovery is crucial to minimizing the impact of unplanned downtime on your business. Imagine if a hurricane, fire, or a flood destroyed your business and the years’ worth of files you have stored there. What if your computer hardware failed and you lost all your data? How would this impact your business operations?